Mark the letter A, B, C, or D on your answer sheer to indicate the sentence that best completes each of the following exchanges.
Charlott is feeling umwell and has to see the doctor, Ben.
Ben: “Do you have a temperature?”
Charlotte: “_______.”
A.Yes I think so. It's been a bit high.
B.I have a sore back.
C.What seems to be the problem?
D.I need a prescription, please.

Mark the letter A, B, C, or D on your answer sheer to indicate the correct answer to each of the following questions.
In Hawaii it is _______ to greet visitors to the country with a special garland of flowers.
A.unaccustomed
B.accustomed
C.customary
D.customized

Mark the letter A, B, C, or D on your answer sheer to indicate the correct answer to each of the following questions.
The narrow streets were lined with ______ shops.
A.bright-lit
B.brightly-lit
C.brightly-lightning
D.bright-litting

Mark the letter A, B, C, or D on your answer sheer to indicate the correct answer to each of the following questions.
According to psychologists, children raised with high ______ of fear in unpredictable or violent environments experience negative emotions for extended periods of time.
A.grades
B.numbers
C.quantities
D.levels

Mark the letter A, B, C, or D on your answer sheer to indicate the correct answer to each of the following questions.
The children had to ______ in the principal's office after they took part in a fight.
A.hit the right notes
B.beat around the bush
C.play second fiddle
D.face the music

Mark the letter A, B, C, or D on your answer sheer to indicate the correct answer to each of the following questions.
I've just been offered a new job! Things are ______.
A.clearing up
B.making up
C.looking up
D.turning up

Mark the letter A, B, C, or D on your answer sheer to indicate the correct answer to each of the following questions.
Most teenagers go through a rebellious ______ for a few years but they soon grow out of it.
A.duration
B.stint
C.phase
D.span

Mark the letter A, B, C, or D on your answer sheer to indicate the correct answer to each of the following questions.
_______, Stan Lee, passed away at the age of 95 due to heart and respiratory failure.
A.Who is the Marvel Comics icon
B.Marvel Comics icon
C.The Marvel Comics icon is
D.That Marvel Comics icon

Mark the letter A, B, C, or D on your answer sheer to indicate the correct answer to each of the following questions.
It turned out that I ______ have bought Frank a present after all.
A.oughtn't
B.mustn't
C.needn't
D.mightn't

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.
[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
What does the passage mainly discuss?
A.How to develop a successful advertising plan.
B.New techniques and technologies of market research
C.The central role of advertising in selling products.
D.The history of advertising in the United States.