Following is KFC's distribution strategy: The KFC founder identified the importance of franchising and established the first KFC restaurant in Utah in 1952. KFC's headquarters are located in Louisville, Kentucky. KFC's strategy is to build a chain of fast food chains, KFC has a total of more than 20,000 stores in major cities in more than 150 countries around the world. In Vietnam, KFC stores cover the North, Central and South regions and stores are concentrated in the centers of big cities such as Hanoi and Ho Chi Minh City. Initially, the locations of KFC stores were usually buildings, supermarkets, and commercial centers such as Big C, Diamond Plaza,…. Because these places are often crowded, it is convenient for shopping and enjoying KFC food. Then, before the growth of KFC, the stores were spread in many localities. Selected stores in small locations have beautiful locations, convenient for customers who want to find their own nearest KFC store. This helps to save more travel time without having to go too far from where they live to get a meal at KFC. In addition, on its online channel, KFC also offers the option to order food online for customers through the KFC website. Customers can also order KFC food from food ordering apps / websites that KFC has partnered with. "