Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
Câu 1: What does the passage mainly discuss?


A. How to develop a successful advertising plan.


B. New techniques and technologies of market research


C. The central role of advertising in selling products.


D. The history of advertising in the United States.
Câu 2: The word “this” in the first paragraph refers to


A. repeatedly buying the same brand   


B. the most important goal


C. the quality of the product   


D. effective advertising
Câu 3: It can be inferred from the second paragraph that advertisers must


A. aim their message at homemakers and professional people


B. know about the people who will buy the product


C. place several ads in newspapers and magazines


D. encourage people to try new products
Câu 4: According to paragraph 2, market research includes


A. searching for talented workers    


B. hiring researchers with background in many fields


C. studying television ratings   


D. determining the price of a product
Câu 5: The author implies that the advertising industry requires


A. a college-educated workforce 


B. government regulation


C. innovative thinking   


D. millions of dollars
Câu 6: According to the passage, most advertising used to be directed at


A. working mothers with children 


B. older adults


C. unmarried people    


D. two-parent families with children
Câu 7: The word “fragmented” in the fourth paragraph is closet in meaning to


A. divided   


B. moved  


C. forced      


D. collated
Câu 8: The following sentence can be added to the passage. Advertising is an essential part of the marketing process that can be tremendously influential in selling products. Where would it best fit in the passage?


A. [1] 


B. [2]


C. [3]


D. [4]
024.7300.7989
1800.6947

A.
B.
C.
D.

Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) OPPOSITE in meaning to the underlined word(s) in each of the following questions.
Câu 1: In 2018 there was a craze for Bitcoin mining in Vietnam due to the belief that it would bring impressive profits.


A. inclination


B. fever 


C. sorrow


D. indifference
Câu 2: If Jeff Bezos and his wife split their assets equally. MacKenzie could become the richest woman in the world overnight.


A. uniformly    


B. fifty-fifty  


C. unevenly      


D. symmetrically

A.
B.
C.
D.

Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that best combines each pair of sentences in the following questions.
Câu 1: We haven't received any reply to our letter. It is such an insult.


A. We see it an insult to have received no reply to our letter.


B. We haven't received any reply to our letter yet because it is insulting.


C. We have been insulted by the reply to our letter.


D. We don't find it insulting for not receiving any reply to our letter.
Câu 2: Pete had acquired the money through hard work. He was reluctant to give it away.


A. Having acquired the money through hard work, Pete was reluctant to give it away.


B. Although Pete had acquired the money through hard work, he was reluctant to give it away.


C. Having worked hard to earn the money, it couldn't be given away by Pete.


D. Pete had acquired the money through hard work so that he was reluctant to give it away.

A.
B.
C.
D.

Mark the letter A, B, C, or D on your answer sheer to indicate the underlined part that needs correction in each of the following questions.
Câu 1:  It is necessary and required that dental technicians and others who work with X-rays limit their exposure to these highly penetrating rays.


A. and required   


B. and others


C. highly  


D. their
Câu 2: In a survey of suburban homeowners, a lawn-mower was rated one of the most important equipments.


A. a lawn mower   


B. equipments  


C. In a survey


D. the
Câu 3: Walking reduces depression and anxiety, lessens stress, self-esteem is raised, and increases energy.


A. self-esteem is raised  


B. Walking    


C. lessens stress 


D. depression

A.
B.
C.
D.

Choose the word or phrase that best fits the blank space in each sentence or substitutes for the underlined word or phrase.
Câu 1: Several rare species are dying ______ owing to human beings' deforestation and careless hunting.


A. up 


B. out               


C. away                  


D. down
Câu 2: They are all at work doing some research ______ alternative sources of energy.


A. for                     


B. in                   


C. on                


D. with
Câu 3: If you have anything important to do, do it straight away. Don't put it ______.


A. on             


B. off         


C. over    


D. up
Câu 4: The headmistress is very competent. All the teaching staff look ______.


A. up to her         


B. her up to      


C. at her up  


D. for her up
Câu 5: He wouldn't have failed his exam ______ he hadn't been ill.


A. unless             


B. if                       


C.  in case   


D. although
Câu 6: We should responsible for the ____ humans are doing to the environment.


A. destroy     


B. destructive  


C. destruction       


D. destructibility
Câu 7: She lost her balance when she ______ to reach out for the balloon.


A. had tried      


B. was trying     


C. tried             


D. had been trying
Câu 8: The teacher gave some suggestions on what could come out for the examination.


A. effects           


B. symptoms   


C. hints         


D. demonstrations
Câu 9: While southern California is densely populated, ______ live in the northern part of the state.


A. a number people  


B. many people 


C. few people     


D. a few of people
Câu 10: Mohandas K. Gandhi, ______ Mahatma, lived a noble life of fasting and poverty in order to work for peace and independence.


A. that was called  


B. was called    


C. called     


D. calling
Câu 11: Your failure is the consequence of not studying hard enough for the test.


A. cause             


B. motive          


C. result              


D. status
Câu 12: She ______ to study more English before enrolling at the university.


A. was recommended      


B. recommended


C. has recommended    


D. recommends
Câu 13: Rarely ______ last longer than an hour.


A. do tornadoes


B. tornadoes 


C. tornadoes that      


D. tornadoes do
Câu 14: ______ for the fact that he was working abroad, he would willingly have helped with the project. .


A. If it had been  


B. If it hadn't been


C. Had it been 


D. Hadn't it been
024.7300.7989
1800.6947

A.
B.
C.
D.

Choose the word whose underlined part is pronounced differently from that of the others.
Câu 1:


A. subscribe


B. finite            


C. prohibit           


D. wild
Câu 2:


A. exhaust          


B. anxious               


C. exist


D. exact
Câu 3:


A. weather         


B. growth                


C. wealthy          


D. geothermal

A.
B.
C.
D.

Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that best combines each pair of sentences in the following questions.
Câu 1: He is very intelligent. He can solve all the problems in no time.


A. An intelligent student is he that he can solve all the problems in no time.


B. He is very intelligent that he can solve all the problems in no time.


C. So intelligent a student is he that he can solve all the problems in no time.


D. So intelligent is he that he can solve all the problems in no time.
Câu 2: He didn’t take his father’s advice. That’s why he is out of work now.


A. If he took his father’s advice, he would not be out of work now.


B. If he had taken his father’s advice, he would not have been out of work now.


C. If he had taken his father’s advice, he would not be out of work now.


D. If he takes his father’s advice, he will not be out of work now.

A.
B.
C.
D.

Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions.
Câu 1: The noise next door didn’t stop until midnight.


A. Not until midnight did the noise next door stopped.


B. Hardly had the noise next door stopped than it was midnight.


C. It was not until midnight that the noise next door stopped.


D. Only when midnight did the noise next door stopped.
Câu 2: He can shout even louder, but I won’t take any notice.


A. No matter how loud he can shout, I won’t take any notice.


B. He can shout even louder won’t take any of my notice.


C. Whatever ability he shout won’t take notice of me.


D. However loud he can shout, but I won’t take any notice.
Câu 3: It wouldn’t be a waste of time to look at that house again.


A. Did you find that look at that house again was a waste of time ?


B. It was worth looking at that house again.


C. Would we consider to look at that house again ?


D. You shouldn’t waste your time to look at that house again.

A.
B.
C.
D.

Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part differs from the other three in pronunciation in each of the following questions.
Câu 1:


A. terrified      


B. influenced        


C. averaged            


D. accompanied
Câu 2:


A. identity  


B. final                     


C. applicant          


D. decide

A.
B.
C.
D.

Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions.
Câu 1: Had he known more about the information technology, he would have invested in some computer companies.


A. Not knowing about the information technology help him invest in some computer company.


B. He didn't know much about the information technology and he didn't invest in any computer companies.


C. Knowing about the information technology, he would have invested in some computer companies.


D. He would have invested in some computer companies without his knowledge of the information technology.
Câu 2: My uncle didn't recognize me until I spoke.


A. My uncle recognized me not until I spoke.


B. Only when my uncle recognized me did I speak.


C. Not until I spoke did my uncle recognize me.


D. When I spoke, my uncle didn't recognize me.
Câu 3: “Why don't you complain to the company, John?” said Peter.


A. Peter suggested that John should complain to the company.


B. Peter advised John complaining to the company.


C. Peter threatened John to complain to the company.


D. Peter asked John why he doesn't complain to the company.

A.
B.
C.
D.