What word might describes the attitudes of the writer?




A.admiration
B.criticism
C.neutral
D.sarcasm

The passage is mainly about




A.How the Beatles became more successful than other groups
B.Why the Beatles split up after 7 years
C.The Beatles’ fame and success
D.Many people’s ability to sing a Beatles song

Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions.
Not only the exam but she also got a scholarship.




A.she passed
B.did she pass
C.she had passed
D.has she passed

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.
[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
According to the passage, most advertising used to be directed at




A.working mothers with children
B.older adults
C.unmarried people
D.two-parent families with children

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 25 to 29.
The warming of the Pacific Ocean has created weather patterns (25) _______ strongly affect the world. When the water is warm, the amount of rainfall in Indonesia and the surrounding regions decreases. Australia could (26) _______ experience a drought in many parts. On the other hand, Chile (which borders the Pacific Ocean) is preparing for (27) _______ rainstorms. In Pakistan and northwestern India, the weather pattern makes the rainy season weaker and makes the area much drier.
This happening is called El Nino and is used by weather forecasters to make long-range weather predictions. They also know that El Nino will unusually bring heavy rains to the southwestern part of the United States and make the central part of the country drier at the same time.
According to research, weather forecasters used to know about the coming weather with certainty. Now everything has become completely different.
El Nino itself used to be (28) ________. It would occur every two to seven years. But now, this weather pattern is becoming more frequent. We cannot say when and how often tornadoes or cyclones occur. Scientists are unsure of the reason for this (29) _______ on a global scale either.
(26)




A.even
B.ever
C.nevertheless
D.however

Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions.
The new management board is often described as the ______ force behind the company’s rapid expansions.




A.driving
B.leading
C.rising
D.heading

Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part differs from the other three in pronunciation in each of the following questions.




A.enthusiast
B.athlete
C.theory
D.southern

Mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.
Some must have taken my keys. I clearly remember ______ them by the window and now they are nowhere to be seen.




A.to be leaving
B.to have left
C.to leave
D.leaving

Mark the letter A, B, C or D on your answer sheet to indicate the word whose underlined part differs from the other three in pronunciation in each the following questions.




A.feature
B.measure
C.feather
D.pleasure

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks 44-48.
It is true that keeping fit will benefit a person’s health in many ways. It has become clear in recent years, that a large number of people are doing less and less exercise and this is now causing many serious illnesses, putting a strain on doctors and hospitals. However, some experts believe that too much exercise can do just as much (44)________.
Although it is true that moderate exercise such as walking can be very beneficial to a person’s health, it is not the only one factor (45)_______ keeps us healthy. Diet is also extremely important and I would argue that it is probably even more important than exercise, although the ideal is for both of these factors to work together. It seems to me that many people are unwilling to put in the effort required to become fitter.
(46)_______, too much exercise can also cause problems. So people are urged to take moderate exercise and eat moderately healthily rather than embarking on extreme diets and training. In too many instances, ultra-fit people have had heart attacks or dropped down dead.
In all, governments need to find ways of (47)________ people to take responsibility for their own health. People need to realize that eating healthy food does not have to cost a (48)________, nor is it difficult to prepare healthy meals themselves. People need to be better educated about their health.
(46)




A.For example
B.However
C.Therefore
D.In fact