I. Choose the word that has the underlined part pronounced differently from that of the others.




A.pyramid
B.spiral
C.private
D.recycle

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks 44-48.
It is true that keeping fit will benefit a person’s health in many ways. It has become clear in recent years, that a large number of people are doing less and less exercise and this is now causing many serious illnesses, putting a strain on doctors and hospitals. However, some experts believe that too much exercise can do just as much (44)________.
Although it is true that moderate exercise such as walking can be very beneficial to a person’s health, it is not the only one factor (45)_______ keeps us healthy. Diet is also extremely important and I would argue that it is probably even more important than exercise, although the ideal is for both of these factors to work together. It seems to me that many people are unwilling to put in the effort required to become fitter.
(46)_______, too much exercise can also cause problems. So people are urged to take moderate exercise and eat moderately healthily rather than embarking on extreme diets and training. In too many instances, ultra-fit people have had heart attacks or dropped down dead.
In all, governments need to find ways of (47)________ people to take responsibility for their own health. People need to realize that eating healthy food does not have to cost a (48)________, nor is it difficult to prepare healthy meals themselves. People need to be better educated about their health.
(44)




A.ruin
B.destruction
C.damage
D.hurt

Mark the letter A, B, C or D on your answer sheet to indicate the word or phrase that is OPPOSITE in meaning to the underlined part in each of the following questions.
Mail shots have proved to be the most cost-effective method of marketing our products.




A.cheap
B.inefficient
C.encouraging
D.discouraging

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.
[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
The word “this” in the first paragraph refers to




A.repeatedly buying the same brand
B.the most important goal
C.the quality of the product
D.effective advertising

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.
[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
According to paragraph 2, market research includes




A.searching for talented workers
B.hiring researchers with background in many fields
C.studying television ratings
D.determining the price of a product

Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions.
Bill asked Tom where .




A.he was going now
B.he was going then
C.is he going now
D.he is going then

Choose the best answer to complete each unfinished sentence, substitutes the underlined part, or has a close meaning to the original one.
She ___ be ill. I have just seen her playing basket ball in the school yard.




A.needn't
B.shouldn't
C.mustn't
D.can't

III. Choose the best answer A, B, C or D for each sentence.
The report will be read _______.




A.at the conference by Dr. Blake at 3 p.m.
B.at the conference at 3 p.m. by Dr. Blake
C.by Dr. Blake at the conference at 3 p.m.
D.at 3 p.m. by Dr. Blake at the conference

Choose the correct answer to each of the following questions.
Marianne seemed to ________offence at my comments on her work.




A.make
B.do
C.take
D.have

Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions.
“I left the cookies on the table, but now it’s gone. What happened to it?” “I didn’t know. One of the children ________ it.”




A.may have eaten
B.could eat
C.had to eat
D.should have eaten