A variation on a destination piece, a special-interest article deals with a specific activity
as it relates to a destination -- gardening in England, cycling in France, alternative healing
in Guatemala, volunteering in Botswana, shopping in Rome, cooking in Spain...
Once again, audience is the key to creating special-interest articles that sell.
Narrow the focus of your article by narrowing your audience. Write an article about
shopping for shoppers, a piece on gardens for gardeners, a story on cycling for cyclers. If
you’ve done the right research, you’ll find that you can write all three -- about one
destination
