Different from traditional value-oriented education pathways which are quite pedagogical through home or school, with the characteristic of being popular, fast, timely and widespread, the mass media are extensive. covers all objects in society. It is the ability of the media to have a strong impact on the public, especially in the consumer society, that makes journalists even more clearly defined their ethics and social responsibility in planning and choosing. , filter, process and post information about celebrities. It is necessary to clearly define the evaluation, assessment and orientation of public opinion in the setting of value-oriented goals, value scales and value standards, and at the same time, the press needs to criticize if famous people go. in contrast to socially recognized ethical values. By doing this, celebrities will raise the awareness of preserving their image and lifestyle, and the media about celebrities will help guide a good lifestyle for the public, especially young people in the context. The current.